DPiù is a subsidiary of the Maxi Di Group, a large-scale wholesale operator providing competitive discount prices across Italy. With around 250 directly managed stores and 90 affiliated outlets, its retail network spans 12 regions, featuring store sizes ranging from 250 to 1,000㎡. By offering products of the highest quality, DPiù ensures that customers can always access fresh products at competitive prices.

Like many supermarket and retail operators, DPiù faced ongoing challenges with paper-based price tags: human errors, inefficient time consumption, and paper waste. These issues not only reduced productivity but also affected customer service. To address this, DPiù sought a digital solution that could guarantee accurate pricing across all products while freeing up staff time for customer-focused activities.

Through Partron ESL, DPiù staff can now dedicate more time to customer service and store operations, instead of manual price changes. Customers, in turn, benefit from reliable product information and improved service quality making their shopping experience more convenient and satisfying.

Through Partron ESL, DPiù staff can now dedicate more time to customer service and store operations, instead of manual price changes. Customers, in turn, benefit from reliable product information and improved service quality making their shopping experience more convenient and satisfying.