Founded in 1980, BIC CAMERA is one of Japan’s largest specialty retailers of consumer electronics, operating 50 stores nationwide.
In addition to electronics, BIC CAMERA offers a wide variety of products—including pharmaceuticals, toys, sporting goods, and alcoholic beverages—providing customers with a comprehensive one-stop shopping experience.

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  Installed Stores

  204 Stores (including Kojima and Sofmap)

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  Collaboration Date

  Dec. 2019

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  Number of Installed ESLs

  5.4M

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  Installed Models

  R154, R266, R420, R750, S154, S266, S420, S970, S13A

To stay competitive against online shopping platforms, digitalizing offline stores became a strategic necessity for BIC CAMERA. Timely promotions and rapid price updates were essential to influence in-store purchasing decisions and drive higher sales.

By adopting Partron ESL's centralized server system, BIC CAMERA headquarters can now efficiently manage and update the prices of numerous electronic shelf labels (ESLs) across all stores. Store managers use the InforTab-compatible software to monitor and control ESL status at every location, ensuring fast and reliable data transmission without errors.

Since the introduction of Partron ESL, store managers have significantly reduced the time previously spent on manual price changes and label management. The solution also integrates seamlessly with O2O (Online-to-Offline) services, enhancing customer engagement, reducing walkaways, and ultimately increasing conversion rates.