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Tags: , , , , Published On: 2023-12-08Last Updated: 2023-12-08


Partnership with Toshiba Global Commerce Solutions to leading ESL retailers

Partnership with Toshiba Global Commerce Solutions to leading ESL retailers

RAINUS Partners with Toshiba Global Commerce Solutions to Bring Electronic Shelf Labels to Leading Retailers

<Hyun-hak Kim, CEO of RAINUS / Rance Poehler, President and CEO, Toshiba Global Commerce Solutions / Billy Lee, President of the America corporation of RAINUS / Kevin Kim,  President of the America corporation of RAINUS>

Durham, NC. Nov. 29, 2023 – rainus Co., Ltd. is proud to announce a partnership with Toshiba Global Commerce Solutions, the global retail leader of electronic point of sale (EPOS) installations in the world. The partnership enables Toshiba to sell, install and maintain electronic shelf-label (ESL) solutions to retail customers. Together, rainus and Toshiba will enable retailers to support their dynamic pricing strategy seamlessly across retail stores, sustaining shopper loyalty by managing pricing accuracy and liberating retailers from cumbersome methods and labor challenges to adhere to compliance of consumer protection laws.

“We are proud to partner with Toshiba to deliver our ESL technology to enhance Toshiba’s store solutions for retailers,” said Hyun Hak Kim, Founder and CEO of rainus, and the founder of RF (Radio Frequency) ESL. “Our ESL consist of robust expandable systems, relying on efficient Central Server with reliable wireless ICT/IoT technology with minimal frequency interference when used in typical multi-channel, wireless store settings. Optimized system configuration and control also means long battery life to support critical needs such as dynamic pricing, inventory management, advertisement, asset location tracking and NCF self-checkout system. Combined with Toshiba’s industry-leading solutions and services, our partnership offerings stable, integrated solutions will bring powerful impact to our global customers’ retail business operations.”

The partnership provides an excellent opportunity for rainus and Toshiba to support growing interest in ESL technology. The digitization of the shelf edge has been observed across retail verticals including grocery, pharmacy, health & beauty, mass merchandise, stadiums, c-stores and specialty. Major components of the rainus ESL technology include the hardware of ESLs and Touch Displays, mounting fixtures, gateways and software.

“Electronic shelf labels are an important component of our overall strategy to provide retailers and consumers alike a holistic digitized store experience,” said Rance Poehler, President and CEO, Toshiba Global Commerce Solutions. “As part of our extensive ecosystem of advanced solutions and services capabilities empowering retailers to imagine, build, and scale retail experiences that are more agile, we are excited to partner with rainus on this important extension of solutions that support dynamic pricing needs and optimization of employee time surrounding continued labor shortages.”


RAINUS is an IoT solution provider specializing in electronic shelf labels (ESL). The company was established by core developers of industry-leading ESL companies and IT experts in 2014. RAINUS is focused on elevating the retail experience with innovative digital technologies. Their smart solutions allow retailers to update their prices in real time, maximizing operational efficiency and simplifying customer shopping experiences.

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